Prime Brands Group Secures License to the Sharper Image Brand for a Variety of Lifestyle Product Categories

PRESS RELEASE //

January 7, 2025
Prime Brands Group at CES 2025 - Sharper Image

LAS VEGAS, Nevada – January 7, 2025 — Prime Brands Group, a leader in technology-driven lifestyle products, today announced that it has secured exclusive licensing rights to the Sharper Image brand for a variety of charging and personal audio categories. This strategic agreement enables Prime Brands Group to design, develop, and market a new generation of Sharper Image-branded charging solutions and audio products that embody the innovation and style the brand is known for.

The first wave of products—set to launch in Q3 2025—will be unveiled at CES 2025, where attendees can get a firsthand look at the new Sharper Image lineup at LVCC Central Hall, Booth 15437.

“This collaboration allows us to elevate the Sharper Image legacy by creating products that embody the brand’s spirit of innovation, quality, and unique style,” said Jack Mizrahi, President of Prime Brands Group. “We’re excited to bring new energy to the brand with tech-forward charging and audio solutions that fit seamlessly into today’s modern lifestyles.”

A New Chapter for Sharper Image: Tech Meets Everyday Practicality

Known for its forward-thinking designs and aspirational lifestyle offerings, Sharper Image now enters a new era of innovation under the guidance of Prime Brands Group. Leveraging decades of experience in sourcing, manufacturing, and delivering best-in-class consumer technology, Prime Brands Group aims to reimagine how consumers power devices and enjoy audio on the go.

Product Categories Previewed at CES 2025:

Charging Solutions:

  • Wall chargers and USB-C cables

  • Wireless charging desk lamps and alarm clocks

  • Surge protectors, multiport hubs, and travel charging stations

  • Portable power banks for on-the-go energy

Audio Products:

  • True Wireless earbuds

  • Open-air wireless earbuds

  • Over-ear wireless headphones

Click here to explore the full range of Sharper Image products launching in 2025.

Each product reflects the Sharper Image identity—blending bold design, intuitive features, and reliable performance that lives up to the brand’s legacy of delivering “Tomorrow’s Tomorrow.”

Retail and Press Opportunities at CES

Retailers and media are invited to meet with Prime Brands Group at CES 2025 to learn more about the upcoming Sharper Image collection. To schedule an appointment or receive additional information, email: pbg@wearenewera.com.

About Prime Brands Group, Inc.

Prime Brands Group is a global leader in technology product development and brand licensing, with a mission to bring lifestyle innovation to the forefront. Known for fusing functional design with top-tier branding, PBG creates experiences that enhance how people live, work, and play. Explore more at www.primebrandsgroup.com.