WE ARE //

Experts in Making Brands Impossible to Ignore.

the Team That Builds Buzz, and Sustains It.

Fluent in Media, Social, and AI-Driven Discovery.

Where Strategy Meets Creativity, and Delivers Results.

How Innovative Brands Get Found, Shared, and Talked About.

Experts in Making Brands Visible to Humans and AI.

The Team Behind Scroll-Stopping Campaigns.

Designers, Storytellers, and Builders of Iconic Brands.

WE ARE //

New Era is a marketing and communications agency for brands driving innovation. We help consumer and enterprise tech companies grow through strategic PR, social media campaigns, and creative content that makes your story impossible to ignore. From startup launches to enterprise momentum plays, we make sure your brand is seen, heard, and remembered.

WE ARE // TALENTED

Branding

Branding

Public Relations

Public Relations

Affiliate Programs

Affiliate Programs

Social Media

Social Media

creative

Creative

Digital Strategy

Digital Strategy

Web and CRM

Web and CRM

E-Commerce

E-Commerce

WE ARE // BRAND BUILDERS

VetCell
Toshiba
TAE
Synaptics
SRS
SolidRun
Sensory
PrimegGen US
Kopin
JL Audio
IOGear
Badu
Hiperwall
Monster
DTS
Deepbrain AI
Conexant
Clarion
Bloody
iHome
Dynabook
VetCell
Toshiba
TAE
Synaptics
SRS
SolidRun
Sensory
PrimegGen US
Kopin
JL Audio
IOGear
Badu
Hiperwall
Monster
DTS
Deepbrain AI
Conexant
Clarion
Bloody
iHome
Dynabook

OUR
APPROACH //

⟶

We Are Built For Brands That Want More

At New Era, we bring big ideas to life through strategy, creativity, and flawless execution — all delivered by a team that works seamlessly across disciplines and channels. Here’s how we make it happen:

Strategic Fluency

We quickly get up to speed on your industry — whether that’s AI-powered consumer tech, enterprise SaaS, the latest smart home tech, or something brand new. We ask better questions, find the sharpest angles, and get to work fast.

Full-Stack Collaboration

We operate as one integrated team across PR, social, creative, content, digital, events, and more. No silos. No handoffs. Just smart, connected work that drives real results.

Execution Obsessed

We’re not just idea people — we deliver. Whether it’s earned media, a brand campaign, social momentum, or a product launch, we show up with energy, urgency, and excellence.

Marketing with Multipliers

Our work earns attention today and builds long-term brand visibility — helping your company stand out to people, search engines, and AI platforms.

CASE STUDIES //

All Case Studies

From Obscurity to Sell-Out Success: How New Era Helped GUNNAR Reclaim the Spotlight

After two years of minimal press, GUNNAR teamed with New Era Communications to revitalize its brand, spark media buzz, and launch high-impact collaborations with Amazon Studios and Marvel—turning quiet years into sell-out successes and securing over 1,300 media placements worldwide.

Read More

Case Study: Toshiba Changes how people “view” Windows 10 PCs with dynaEdge AR Smart Glasses

Case Study: New Era Communications Helps Toshiba Change How People “View” Windows 10 PCs with dynaEdge AR Smart Glasses.

Read More

Case Study: Revitalizing the Kaliber Gaming Brand

Kaliber Gaming, a gaming- and eSports-focused division of IOGEAR, tasked New Era Communications with revitalizing the burgeoning video game brand and solidifying its position as a key player in the pc and console gaming market. Facing the challenge of having to create...
Read More

CLIENT NEWS //

All Client News

BLOG //

All Blog Posts

WE ARE //

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Michael Farino

Michael Farino

Managing Director

It all started with learning how to code on a TI-99/4A at six years old and grew into a love for tech, creativity, and problem solving. That passion evolved into a full-blown career in brand building, leading to the founding of New Era to help tech brands stand out and scale their impact.

Jan Lyew

Jan Lyew

Creative director

Ever since creating custom character skins for favorite computer games, a love for design and tech evolved into a career helping brands craft bold, unforgettable visuals, blending aesthetics and strategy to make a creative impact and leave a lasting impression.

Karisa Parker

Karisa Parker

Sr. Account Executive

Growing up in the age of social media, and with a deep-rooted love for style, gaming, and storytelling, a career in PR and social was a natural fit, offering a way to help brands build and bolster their visibility, earn trust, and form lasting connections with their audiences.

Tyler Detrick

Tyler Detrick

Jr. Account Executive

Driven by a passion for gaming, pop culture, and creative storytelling, a love for tech evolved into a career helping brands spark buzz and build momentum, crafting intelligent strategies that cut through the noise and resonate across every marketing channel.