WE ARE //
WE ARE //
New Era is a marketing and communications agency for brands driving innovation. We help consumer and enterprise tech companies grow through strategic PR, social media campaigns, and creative content that makes your story impossible to ignore. From startup launches to enterprise momentum plays, we make sure your brand is seen, heard, and remembered.
WE ARE // TALENTED
Branding
Public Relations
Affiliate Programs
Social Media
Creative
Digital Strategy
Web and CRM
E-Commerce
WE ARE // BRAND BUILDERS
OUR
APPROACH //
We Are Built For Brands That Want More
At New Era, we bring big ideas to life through strategy, creativity, and flawless execution — all delivered by a team that works seamlessly across disciplines and channels. Here’s how we make it happen:
Strategic Fluency
We quickly get up to speed on your industry — whether that’s AI-powered consumer tech, enterprise SaaS, the latest smart home tech, or something brand new. We ask better questions, find the sharpest angles, and get to work fast.
Full-Stack Collaboration
We operate as one integrated team across PR, social, creative, content, digital, events, and more. No silos. No handoffs. Just smart, connected work that drives real results.
Execution Obsessed
We’re not just idea people — we deliver. Whether it’s earned media, a brand campaign, social momentum, or a product launch, we show up with energy, urgency, and excellence.
Marketing with Multipliers
Our work earns attention today and builds long-term brand visibility — helping your company stand out to people, search engines, and AI platforms.
CASE STUDIES //
CLIENT NEWS //
Dynabook Unveils Ultra-Light Copilot+PC Portégé Z40L-N AI Business Laptop With Alloy Chassis
Weighing Under 1kg
With a durable MIL-SPEC alloy chassis and user-serviceable battery, the 14-inch Portégé Z40L-N with Copilot+ fosters AI-boosted productivity and fortifies data with powerful and convenient security
GUNNAR Optiks and Fortnite Star Clix Team Up to Launch Ultimate Blue Light Gaming Glasses
Designed by Cody “Clix” Conrod, Gunnar Optiks’ latest computer and gaming glasses are the ultimate tool for maintaining optimal vision during hours-long gaming sessions
Hiperwall Unveils Engage for Enhanced Hybrid Team Meeting Productivity
Mission Viejo, Calif., February 20, 2025 – Hiperwall, Inc., a pioneer in AV-over-IP visualization and software-defined video wall control, today introduced Engage, a breakthrough screen-sharing solution designed to eliminate the need for cables and dongles in meeting...
Dynabook Enhances Channel Partner Experience with Simplified Program and New Partner Portal
New Portal Offers Streamlined Access to Tools and Resources; Two-Tier Partner Levels Provide Tailored Benefits for Maximum Growth
Prime Brands Group Secures License to the Sharper Image Brand for a Variety of Lifestyle Product Categories
A showcase of forthcoming Sharper Image branded wired and wireless charging and personal listening solutions for retail will be on display at CES 2025
NeuroBlade Empowers Accelerated Next-Gen Data Analytics on New Amazon Elastic Compute Cloud F2 Instances
High-Speed Data Analytics Acceleration to Amazon EC2 F2 Instances
BLOG //
PR Across the Product Lifecycle: A Strategic Imperative for Maximizing Impact from Concept to Sunset
Too often, companies treat public relations as a single event—a burst of activity tied to a product launch and then quietly forgotten. While launch moments are certainly important, they represent just one chapter in a product’s story. Smart brands know that PR should...
Why Brands Shouldn’t Overlook Small Blogs in Their PR Strategy
In a world where AI models increasingly decide which brands get recommended, breadth of coverage matters just as much as depth. Every credible mention, every niche blog post, every independent review is another signal telling search engines and AI: “This brand matters. This brand is trusted. This brand is worth recommending.”
Our Clients’ Black Friday & Cyber Monday PC Gaming Deals
This holiday season New Era’s clients are churning out amazing Black Friday and Cyber Monday deals on PC gaming accessories, including PC components, keyboards, mice, monitors, speakers and more! Peripherals & Accessories IOGEAR Kaliber Gaming KORONA KORE II...
WE ARE //
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Michael Farino
Managing Director
It all started with learning how to code on a TI-99/4A at six years old and grew into a love for tech, creativity, and problem solving. That passion evolved into a full-blown career in brand building, leading to the founding of New Era to help tech brands stand out and scale their impact.
Jan Lyew
Creative director
Ever since creating custom character skins for favorite computer games, a love for design and tech evolved into a career helping brands craft bold, unforgettable visuals, blending aesthetics and strategy to make a creative impact and leave a lasting impression.
Karisa Parker
Sr. Account Executive
Growing up in the age of social media, and with a deep-rooted love for style, gaming, and storytelling, a career in PR and social was a natural fit, offering a way to help brands build and bolster their visibility, earn trust, and form lasting connections with their audiences.
Tyler Detrick
Jr. Account Executive
Driven by a passion for gaming, pop culture, and creative storytelling, a love for tech evolved into a career helping brands spark buzz and build momentum, crafting intelligent strategies that cut through the noise and resonate across every marketing channel.