CARLSBAD, CALIF., October 24, 2024 — Gunnar Optiks, the pioneer of premium blue light blocking glasses, today introduced the Kista Collection—a new line of fashion-forward digital lifestyle glasses designed for women who value both eye protection and personal style. Blending GUNNAR’s patented lens technology with chic, everyday designs, the Kista Collection makes it easy to stay protected in front of screens without compromising your look.
Available in three distinct frame styles—Anna, Kaia, and Lahti—the Kista Collection offers something for every mood and moment, whether you’re powering through a workday or catching up over brunch.
“The Kista Collection is built different to not only protect your eyes but also elevate your entire look,” said Joe Croft, CEO of Gunnar Optiks. “We designed these for women living fast-paced, digital-first lives who refuse to sacrifice style for function.”
Where Fashion Meets Function
Each Kista frame is priced at $99 and offers all-day comfort and durability thanks to GUNNAR’s engineering and high-quality materials. Frame styles include:
Anna – A timeless cat-eye silhouette made of hand-polished polymer, available in Tortoiseshell, Ballet Pink, and Onyx.
Kaia – Modern square lenses with a keyhole bridge and glossy acetate finish in Blue Ribbon, Cream Marble, and Onyx.
Lahti – Bold and round with a flattened brow line and metal temple accents, available in Rose Crystal, Poseidon, and Onyx.
Trusted Blue Light Protection
Built with GUNNAR’s patented blue light blocking lens technology, the Kista Collection shields eyes from harmful digital exposure while minimizing fatigue, eye strain, and glare. Every lens features:
G-SHIELD® Plus anti-reflective and smudge-resistant coating
100% UV protection and effective blue light filtration
Flexible spring hinges and adjustable nose pads for comfort
Each pair of blue light blocking glasses comes with a tri-fold case, microfiber pouch, cleaning cloth, and a 12-month warranty.
A Stylish Solution to Digital Eye Strain
According to the Vision Council of America, 70% of adults experience digital eye strain. Extended screen time can lead to fatigue, headaches, blurred vision, and even sleep disruption due to artificial blue light. GUNNAR’s Kista Collection offers a stylish, clinically supported way to combat these effects—helping users feel and look their best.
Availability
The Kista Collection by Gunnar Optiks is available now at www.gunnar.com. Click below to explore the full collection and download the media kit.