Case Studies //
From Obscurity to Sell-Out Success: How New Era Helped GUNNAR Reclaim the Spotlight
After two years of minimal press, GUNNAR teamed with New Era Communications to revitalize its brand, spark media buzz, and launch high-impact collaborations with Amazon Studios and Marvel—turning quiet years into sell-out successes and securing over 1,300 media placements worldwide.
Case Study: Toshiba Changes how people “view” Windows 10 PCs with dynaEdge AR Smart Glasses
Case Study: New Era Communications Helps Toshiba Change How People “View” Windows 10 PCs with dynaEdge AR Smart Glasses.
Case Study: Revitalizing the Kaliber Gaming Brand
Kaliber Gaming, a gaming- and eSports-focused division of IOGEAR, tasked New Era Communications with revitalizing the burgeoning video game brand and solidifying its position as a key player in the pc and console gaming market. Facing the challenge of having to create...