Blog //

At some point in almost every campaign, a client asks a version of the same question: "Can we just focus on the big publications?" It is a reasonable instinct. Tier 1 outlets have the reach, the brand recognition, and the kind of logo that looks impressive in a board...

Since 2014, New Era has been known as a communications agency. But we’ve evolved—and so has our brand. Today, we’re a full-service marketing agency offering PR, social, creative, digital, and content—all under a bold new campaign: We Are //.

As AI-driven search reshapes how buyers discover and trust brands, PR has never been more critical. Credible media coverage fuels visibility in tools like ChatGPT, Perplexity, and Google AI Overviews—making PR the foundation of modern marketing.

Too often, companies treat public relations as a single event—a burst of activity tied to a product launch and then quietly forgotten. While launch moments are certainly important, they represent just one chapter in a product’s story. Smart brands know that PR should...

In a world where AI models increasingly decide which brands get recommended, breadth of coverage matters just as much as depth. Every credible mention, every niche blog post, every independent review is another signal telling search engines and AI: “This brand matters. This brand is trusted. This brand is worth recommending.”

This holiday season New Era’s clients are churning out amazing Black Friday and Cyber Monday deals on PC gaming accessories, including PC components, keyboards, mice, monitors, speakers and more! Peripherals & Accessories IOGEAR Kaliber Gaming KORONA KORE II...

This holiday season New Era’s clients are churning out amazing Black Friday and Cyber Monday deals on a variety of must-have gear and gadgets:

This holiday season New Era’s clients are churning out amazing Black Friday and Cyber Monday deals on high-performance PC monitors and ultra-high-performance gaming displays: