Since 2014, New Era has proudly positioned itself as a communications agency, trusted for delivering high-impact public relations and media results for tech-forward brands. But over the years, something bigger happened. Our team evolved. Our work expanded. And our clients began turning to us for far more than just press coverage.
We’ve helped brands launch, scale, and redefine themselves across every touchpoint—from PR and social media to brand design, influencer campaigns, content strategy, video production, websites, events, affiliate programs, and more. Today, New Era is a full-stack marketing agency – and it’s time our brand told that story too.
That’s why we’re excited to unveil our new identity: We Are // New Era, and We Are // So much more than communications.
The “We Are //” campaign reflects the multidimensional nature of who we are and what we do. We Are // No longer just PR strategists; We Are // Brand builders, creators, connectors, and digital marketers. We Are // Smart. We Are // Experienced. We Are // Collaborative. We Are // Fearless in execution. We Are // Creative Problem Solvers. We Are // Strategic Thinkers. We Are // Growth-minded. We Are // Wired for what’s next.
A New Website, A New Home
To mark this evolution, we’ve also launched a brand-new website at www.wearenewera.com. This new site reflects our full-stack capabilities and bold, modern approach to marketing. It’s designed to be a resource for current and future clients, and a destination that reflects the energy, talent, and momentum of our team.
What This Means for Our Clients
This isn’t just a rebrand, it’s a clear signal of how we operate today. We’re a strategic marketing partner capable of delivering across the full lifecycle of a brand or product. Whether you need PR support for a launch, a digital campaign that drives performance, a creative team that delivers scroll-stopping content, or a complete go-to-market strategy – we’ve got you covered!
We Are // Just Getting Started
The “We Are //” campaign is more than a tagline, it’s a declaration of our values, our team, and the bold work we’re proud to bring to life every day. We’re honored to be part of our clients’ biggest moments, and we’re just getting started.
Allow me to reintroduce ourselves – We Are // New Era!
MSI is rewriting the rules for electric vehicle charging. The all-new EV Life and EV Life Plus chargers, part of the EVSE product line, mark a bold leap forward, delivering enterprise-grade engineering and intelligence at a price point that will force competitors to take notice.
The EV Series gives customers flexibility, offering options for hardwired installations or simple plug-and-play installations to a NEMA 14-50 outlet, making them easy to install in new builds or retrofit into existing garages, driveways, and business locations. With up to 14.4 kW (60A) of charging power, dual compatibility for Type 1 (SAE J1772) and Tesla’s NACS, and the ability to operate in -40°F to 131°F, these chargers are designed for every EV, every climate, every driveway, and every fleet. Ruggedized to IP55/IP67 water and dust resistance with IK08 impact protection, MSI’s EV chargers are engineered to thrive where others fail.
Smart charging, simplified
The EV Life model offers intuitive app-based control with the MSI aConnect app, enabling scheduling, current adjustment, history tracking, and updates from anywhere. The EV Life Plus raises the bar with RFID authentication, Wi-Fi and Ethernet connectivity, and OCPP 1.6J support, bringing commercial-ready intelligence into the home market for the first time.
“The EV market doesn’t need more of the same. It needs smarter, more resilient solutions at price points that accelerate adoption. With our EV chargers, MSI is proving that drivers no longer have to choose between quality and affordability. We see this as the first step in redefining what people should expect from charging infrastructure,” said Engin Yoruk, North America Product Manager of EVSE at MSI.
Value that changes the game
With prices starting at $449 and a five-year warranty (registration required), the EV series crushes industry norms, delivering more power, broader compatibility, and stronger protections at hundreds less than the competition.
The MSI EV Life and EV Life Plus are available now through Amazon and the MSI Store.
The Latest Bolt NFC Update Unlocks Broad NFC Access While Ensuring a More Ubiquitous User Experience Across Platforms
ULTRALOQ, a best-selling smart lock brand under Xthings, today announced a major update to its Bolt NFC smart lock that brings seamless NFC tap-to-unlock functionality for the vast majority of Android smartphone users. This update dramatically expands the lock’s convenient user experience to nearly all smartphone users, and strengthens its position as the most platform-inclusive smart lock available.
While the Bolt NFC was celebrated at launch for its native Apple Home Key support, this update now delivers an equally effortless experience for Android users. The enhanced feature allows users to simply tap their NFC-enabled Android device to the lock, even when the phone’s screen is off or locke – for instant, key-free entry. This universal functionality stands in stark contrast to many competing NFC locks that are restricted to Apple Home Key or proprietary accessories.
Key Enhancement Details:
Universal Android NFC Compatibility: The Bolt NFC now supports tap-to-unlock on an estimated 99% of NFC-enabled Android smartphones on the market.
True Tap-to-Unlock Convenience: Unlocking requires no app to be open, no screen to be activated, and no special mode to be enabled—just a simple tap. This “works out of the pocket” experience is now available for both iPhone (via Apple Home Key) and Android users.
Comprehensive Access Ecosystem: The Bolt NFC is the only smart lock that supports such a wide array of tap-based entry methods, including:
Apple Home Key (iPhone & Apple Watch)
Android NFC smartphones
NFC/RFID cards
NFC/RFID tags
ULTRALOQ key fobs
“This update is a major step in our mission to make smart security accessible to everyone, regardless of their phone brand,” said Raj Sundar, Senior Product Director at Xthings. “Where other companies chose to be exclusive, we chose to be inclusive. We’re not just offering Apple Home Key; we’re delivering a truly universal tap-to-unlock standard. Now, every member of the household, whether they use iOS or Android, can enjoy the same supreme convenience and security with a simple tap.”
Competitive Advantage:
The enhancement solidifies the ULTRALOQ Bolt NFC’s unique selling proposition. Unlike other NFC-enabled smart locks that often limit functionality to a single ecosystem (e.g., Apple Home Key only), the Bolt NFC provides a unified and flexible solution for mixed-device households, offering the broadest range of keyless entry options without compromise.
Pricing & Availability
The Bolt NFC – Works With Apple Home Key is available for $199.99 MSRP at ultraloq.com, Amazon, and the new tm:rw flagship store in New York. The new Android NFC functionality is available via a free update to the U home app, released on September 5, 2025.
ULTRALOQ, a best-selling smart lock brand under Xthings, is dedicated to developing innovative and secure smart access solutions. With a focus on blending cutting-edge technology with universal convenience, ULTRALOQ’s products are designed to provide a secure and keyless entry experience for both homes and businesses, making smart security more accessible than ever.
