by newerapr | Oct 24, 2024 | Press Release
CARLSBAD, CALIF., October 24, 2024 — Gunnar Optiks, the pioneer of premium blue light blocking glasses, today introduced the Kista Collection—a new line of fashion-forward digital lifestyle glasses designed for women who value both eye protection and personal style. Blending GUNNAR’s patented lens technology with chic, everyday designs, the Kista Collection makes it easy to stay protected in front of screens without compromising your look.
Available in three distinct frame styles—Anna, Kaia, and Lahti—the Kista Collection offers something for every mood and moment, whether you’re powering through a workday or catching up over brunch.
“The Kista Collection is built different to not only protect your eyes but also elevate your entire look,” said Joe Croft, CEO of Gunnar Optiks. “We designed these for women living fast-paced, digital-first lives who refuse to sacrifice style for function.”
Where Fashion Meets Function
Each Kista frame is priced at $99 and offers all-day comfort and durability thanks to GUNNAR’s engineering and high-quality materials. Frame styles include:
Anna – A timeless cat-eye silhouette made of hand-polished polymer, available in Tortoiseshell, Ballet Pink, and Onyx.
Kaia – Modern square lenses with a keyhole bridge and glossy acetate finish in Blue Ribbon, Cream Marble, and Onyx.
Lahti – Bold and round with a flattened brow line and metal temple accents, available in Rose Crystal, Poseidon, and Onyx.
Trusted Blue Light Protection
Built with GUNNAR’s patented blue light blocking lens technology, the Kista Collection shields eyes from harmful digital exposure while minimizing fatigue, eye strain, and glare. Every lens features:
G-SHIELD® Plus anti-reflective and smudge-resistant coating
100% UV protection and effective blue light filtration
Flexible spring hinges and adjustable nose pads for comfort
Each pair of blue light blocking glasses comes with a tri-fold case, microfiber pouch, cleaning cloth, and a 12-month warranty.
A Stylish Solution to Digital Eye Strain
According to the Vision Council of America, 70% of adults experience digital eye strain. Extended screen time can lead to fatigue, headaches, blurred vision, and even sleep disruption due to artificial blue light. GUNNAR’s Kista Collection offers a stylish, clinically supported way to combat these effects—helping users feel and look their best.
Availability
The Kista Collection by Gunnar Optiks is available now at www.gunnar.com. Click below to explore the full collection and download the media kit.
Click here to view the press kit
by newerapr | Oct 22, 2024 | Press Release
Dynabook Americas Names Mike Marusic as New President to Drive B2B Growth Strategy
IRVINE, Calif., October 22, 2024 — Dynabook Americas, a leader in professional-grade laptops for business and enterprise, today announced a leadership transition with the appointment of Mike Marusic as President, effective October 1. Marusic currently serves as President and CEO of Sharp Imaging and Information Company of America (SIICA), and will now lead Dynabook Americas as it enters its next phase of growth.
Marusic assumes the role from Ikuaki Takayama, who has stepped down after successfully guiding Dynabook through a transformative period following its acquisition by Sharp in 2019. Under Takayama’s leadership, Dynabook reinforced its reputation for delivering long-lasting, high-performance laptops designed specifically for the evolving needs of enterprise and education sectors.
“We are confident that Mike’s strategic mindset and strong understanding of B2B markets will further elevate Dynabook’s position as a trusted provider of premium laptops,” said a company spokesperson.
Deep Industry Experience
Bringing over 25 years of experience in technology, office solutions, and IT hardware, Mike Marusic has been a key executive at Sharp since 2002. His leadership roles have included:
Chief Operating Officer of Sharp Electronics Corporation
Executive Vice President of Marketing, Operations, and Technical Services at SIICA
With a strong background in product innovation and channel development, Marusic is poised to expand Dynabook’s reach in the highly competitive laptop market.
Marusic earned his MBA from Fordham University and holds a BA from Siena College. In his new role, he will oversee all aspects of Dynabook Americas’ operations—including sales, strategy, and customer success—ensuring the company continues to support its growing network of resellers and business customers.
For more information, visit us.dynabook.com.
About Dynabook Americas, Inc.
Empowering a Dynamic World, Dynabook Americas, Inc. is a trusted technology partner committed to delivering innovative laptops that redefine the standards of performance, reliability, security, and value. With a history dating back to the release of the first modern laptop PC in 1985, Dynabook stands for unmatched quality, peace of mind, and a legacy of excellence. Our sleek and lightweight designs, military-spec durability, TAA compliance, range of customizable options and industry-leading warranty ensure our diverse portfolio of laptops meet and exceed the unique needs of every customer.
Dynabook Americas is an independent operating company wholly owned by Dynabook, Inc., of Japan, a wholly owned company of Sharp Corporation. For more information on Dynabook Americas, visit https://us.dynabook.com/.
by newerapr | Oct 15, 2024 | Press Release
IRVINE, Calif., October 15, 2024 — Dynabook Americas, Inc., the gold standard for long-lasting, professional-grade laptops, today launched the Portégé® X30L-M, its lightest and most advanced AI-powered laptop to date. Weighing just 855 grams (1.88 lbs), the Portégé X30L-M combines ultralight mobility with premium performance, setting a new benchmark for what a lightweight business laptop can offer.
The newly redesigned Portégé X30L-M features a sleek magnesium alloy chassis, a vibrant 16:10 WUXGA display powered by Intel® Arc™ Graphics, and up to 64GB of LPDDR5x memory. It’s engineered for professionals who need desktop-caliber performance in an ultra-portable form factor.
“The Portégé X30L-M embodies our commitment to delivering a zero-compromise laptop that offers the best of all worlds,” said James Robbins, General Manager, Dynabook Americas, Inc. “Each generation of the X30L has pushed the boundaries of power and portability, and this model does so while also delivering intelligent AI features and enhanced connectivity.”
Hyperlight Design, Built for Performance
At just 855g, the Portégé X30L-M is Dynabook’s lightest 13.3-inch laptop ever. Constructed from durable magnesium alloy and tested to MIL-STD-810H standards, this device is made to travel without compromise. The large 16:10 aspect ratio screen provides more vertical real estate for multitasking and content creation—perfect for mobile professionals.
Under the hood, the X30L-M is powered by the latest Intel® Core™ Ultra (Series 1) processors (up to 28W H-Series) with support for up to 2TB of SSD storage. This makes it ideal for demanding applications, from video conferencing and data analysis to creative workflows.
AI Features for Smarter Work
This next-gen AI laptop is equipped with Microsoft Copilot integration and a dedicated Copilot key, delivering instant access to AI-enhanced productivity tools. Users benefit from real-time AI features like:
Noise reduction for clearer video calls
Face tracking and eye contact correction
Smart battery optimization for extended unplugged performance
These AI enhancements work together to simplify daily tasks, automate processes, and keep professionals focused and efficient—whether working remotely or on the go.
Enterprise-Grade Security and Connectivity
As a Microsoft Secured-core PC, the Portégé X30L-M offers comprehensive protection at the firmware, hardware, and software levels. It includes advanced encryption, facial and fingerprint biometric login, and the peace of mind that comes with Dynabook’s commitment to privacy and IT security.
The laptop’s robust connectivity includes Wi-Fi 6E, Thunderbolt 4, HDMI, USB Type-A, and a microSD card slot, all with full-size ports for adapter-free productivity. Optional Thunderbolt 4 docking expands desktop flexibility with support for external displays and peripherals.
Pricing and Availability
The Portégé X30L-M lightweight business laptop is available now through authorized Dynabook partners, with pricing starting under $1,399. For full specifications, images, and media assets, please visit us.dynabook.com or download the official Press Kit.
About Dynabook Americas, Inc.
With nearly four decades of innovation behind it, Dynabook Americas (formerly Toshiba’s laptop division) continues to redefine expectations for professional laptops. From the launch of the world’s first modern laptop in 1985 to today’s AI-enhanced solutions, Dynabook remains focused on performance, durability, and security. The company is a wholly owned subsidiary of Sharp Corporation, Japan.
by newerapr | Oct 9, 2024 | Press Release
Gunnar Optiks, the leader in premium computer glasses, today unveiled its most advanced innovation to date: Mineral Glass lenses—available in both Clear Pro and Amber tints. As the first and only blue light blocking computer glasses to feature mineral glass, this new release marks a significant leap forward in clarity, durability, and visual performance. The lenses debut in Gunnar’s all-new Tahoe frame, delivering a sleek, high-performance solution for gamers, creatives, and professionals alike.
Made from the same material used in high-end camera and telescope optics, GUNNAR’s Mineral Glass lenses offer unmatched optical purity, superior scratch resistance, and precise color fidelity. These new lenses complement the recent launch of GUNNAR’s Clear Pro line, reinforcing the brand’s leadership in the digital eye protection space.
“Mineral Glass sets a new benchmark for the eyewear industry,” said Joe Croft, CEO and Co-Founder of Gunnar Optiks. “Combining our patented 0.2 diopter focusing power, G-SHIELD® Premium Plus coating, and both Clear Pro and Amber tints, this is the most technically advanced computer glasses solution ever created.”
Why Mineral Glass Matters for Computer Glasses
Unlike plastic lenses, mineral glass delivers distortion-free viewing and exceptional scratch resistance. GUNNAR Optiks engineered its new lenses to meet the demanding needs of digital professionals and power users, incorporating essential features like blue light protection, glare reduction, and smudge resistance.
Key highlights of the new Mineral Glass lenses:
Available in 65 GBLF Amber for contrast enhancement and 20 GBLF Clear Pro for ultra-precise color
Integrated 0.2 diopter focusing power to reduce digital eye strain
Eliminates glare and blocks 100% of harmful UV and high-energy visible blue light
Built to last with shock-proof, anti-scratch mineral glass construction
Meet Tahoe: The New Face of Gunnar’s Computer Glasses
The newly launched Tahoe frame pairs perfectly with the innovative mineral glass lenses. Designed with all-day comfort in mind, the Tahoe blends premium Italian acetate and lightweight aluminum magnesium alloy into a modern, rectangular silhouette. Inspired by the clarity of Lake Tahoe, the frame weighs just 20 grams and features spring hinges for added comfort and durability.
Tahoe Features:
Premium acetate and aluminum magnesium alloy construction
Scratch-resistant, distortion-free mineral glass lenses
G-SHIELD® Premium Plus anti-glare and smudge-resistant coating
Available with Amber and Clear Pro lens tints
Blocks blue light and 100% UV rays
A New Era for Digital Eye Protection
The release of GUNNAR’s Mineral Glass computer glasses builds on the brand’s mission to evolve beyond traditional gaming eyewear. With screen time at an all-time high, digital eye strain affects more than 70% of U.S. adults. GUNNAR Optiks continues to innovate with solutions that address common symptoms such as headaches, dry eyes, blurred vision, and disrupted sleep patterns caused by artificial blue light exposure.
As the only computer eyewear brand with patented lens technology and doctor recommendations, GUNNAR Optikssets the standard in digital vision protection. Whether you’re working long hours in front of a screen or leveling up in your favorite game, GUNNAR’s mineral glass computer glasses deliver enhanced clarity, focus, and comfort.
Availability
The GUNNAR Tahoe with Mineral Glass lenses is available starting October 9, 2024, at www.gunnar.com and on Amazon.com by the end of the month.
