WE ARE //
WE ARE //
New Era is a marketing and communications agency for brands driving innovation. We help consumer and enterprise tech companies grow through strategic PR, social media campaigns, and creative content that makes your story impossible to ignore. From startup launches to enterprise momentum plays, we make sure your brand is seen, heard, and remembered.
WE ARE // TALENTED
Branding
Public Relations
Affiliate Programs
Social Media
Creative
Digital Strategy
Web and CRM
E-Commerce
WE ARE // BRAND BUILDERS
OUR
APPROACH //
We Are Built For Brands That Want More
At New Era, we bring big ideas to life through strategy, creativity, and flawless execution — all delivered by a team that works seamlessly across disciplines and channels. Here’s how we make it happen:
Strategic Fluency
We quickly get up to speed on your industry — whether that’s AI-powered consumer tech, enterprise SaaS, the latest smart home tech, or something brand new. We ask better questions, find the sharpest angles, and get to work fast.
Full-Stack Collaboration
We operate as one integrated team across PR, social, creative, content, digital, events, and more. No silos. No handoffs. Just smart, connected work that drives real results.
Execution Obsessed
We’re not just idea people — we deliver. Whether it’s earned media, a brand campaign, social momentum, or a product launch, we show up with energy, urgency, and excellence.
Marketing with Multipliers
Our work earns attention today and builds long-term brand visibility — helping your company stand out to people, search engines, and AI platforms.
CASE STUDIES //
CLIENT NEWS //
Meet the EV-Series – New Universal EV Chargers With Class Besting Features
These rugged, high-performance Level 2 chargers offer smart controls, dual-connector compatibility, and prices starting at just $449—all backed by a five-year warranty.
ULTRALOQ Expands Bolt NFC Smart Lock with Android NFC Tap-to-Unlock
ULTRALOQ expands its Bolt NFC smart lock with universal Android tap-to-unlock support, bringing seamless keyless entry to nearly all NFC-enabled smartphones. Together with Apple Home Key, cards, tags, and fobs, the Bolt NFC delivers the most inclusive smart lock experience for mixed-device households.
Dynabook Unveils New Copilot-Ready Portégé ® and Tecra ® Laptops with Intel® Core™ Ultra Series 2 Processors and Wi-Fi 7
All-New Portégé® X40-M Series 2, Tecra® A40-M and Tecra® A60-M Series 2 Laptops Bring Powerful AI, Smarter Security, and Future-Ready Connectivity to Business and Education
SolidRun Launches HoneyComb Ryzen V3000 Development Platform for High-Performance Edge and Embedded Solutions
Mini-ITX Carrier Board with AMD Ryzen V3000 COM Express 7 Module Delivers Robust Computing, Extensive Customization, and Advanced Networking for Industrial Applications
Mothers® Simplifies Ceramic Paint Protection with All-New California Gold® Ceramic Line
Celebrate National Car Care Month with 30% Off the All-New Mothers® California Gold® Ceramic line at Mothers.com
ONSCREEN Expands Joy AI Companion to Tablets, Making Senior Care More Accessible and Affordable
Now Available on the App Store and Google Play – Joy AI Tablet Apps Provide Effective Solutions to Caregiver Shortages, Loneliness, and Isolation
BLOG //
Almost Every Client Asks This Question At Some Point In a Campaign
At some point in almost every campaign, a client asks a version of the same question: "Can we just focus on the big publications?" It is a reasonable instinct. Tier 1 outlets have the reach, the brand recognition, and the kind of logo that looks impressive in a board...
New Era, Redefined – We Are // Rolling Out an Exciting New Campaign
Since 2014, New Era has been known as a communications agency. But we’ve evolved—and so has our brand. Today, we’re a full-service marketing agency offering PR, social, creative, digital, and content—all under a bold new campaign: We Are //.
PR Is Far From Dead! It’s the New Currency of AI-Driven Search
As AI-driven search reshapes how buyers discover and trust brands, PR has never been more critical. Credible media coverage fuels visibility in tools like ChatGPT, Perplexity, and Google AI Overviews—making PR the foundation of modern marketing.
WE ARE //
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Michael Farino
Managing Director
It all started with learning how to code on a TI-99/4A at six years old and grew into a love for tech, creativity, and problem solving. That passion evolved into a full-blown career in brand building, leading to the founding of New Era to help tech brands stand out and scale their impact.
Jan Lyew
Creative director
Ever since creating custom character skins for favorite computer games, a love for design and tech evolved into a career helping brands craft bold, unforgettable visuals, blending aesthetics and strategy to make a creative impact and leave a lasting impression.
Karisa Parker
Sr. Account Executive
Growing up in the age of social media, and with a deep-rooted love for style, gaming, and storytelling, a career in PR and social was a natural fit, offering a way to help brands build and bolster their visibility, earn trust, and form lasting connections with their audiences.
Tyler Detrick
Jr. Account Executive
Driven by a passion for gaming, pop culture, and creative storytelling, a love for tech evolved into a career helping brands spark buzz and build momentum, crafting intelligent strategies that cut through the noise and resonate across every marketing channel.